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The Need
Your customer’s attention is shifting. In an age of information overload, they don’t remember to return to your web site. They ignore irrelevant emails and find interruptive advertising antagonizing. Yet they readily subscribe to companies, media and friends via blogs, portals and social networks. As a result, your customers are increasingly interacting with your company off your web site.
This is the disruptive power of RSS.
How does your company win this new environment? By making it easy to create feeds of your most popular web assets, regardless of the structure of your web site. By syndicating these feeds into blogs, portals and social networks. By presenting your brand in your feeds so customers have a consistent experience off your web site. And by measuring the response to your feeds so you can increase your content relevancy to drive business results. SimpleFeed is the power to win in RSS.
The Company
Since its inception in 2004, SimpleFeed has maintained an unwavering focus on enabling business managers create, manage and measure RSS Feeds. Leading corporations use SimpleFeed to publish Feeds for subscription by customers and prospects in RSS Readers and to syndicate their content into web sites, search engines, widgets and applications throughout the internet. SimpleFeed is the leader in RSS Feed publishing and analytics for major corporations. |
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10/28/08
MarketingRev.com
SimpleFeed V3: Marketing Via RSS Made Easy
"V3 adds some new and powerful innovations."
09/28/08
Information Today
SimpleFeed Helps Clients Boost the Value of RSS Feeds
"Here's a high-tech company that offers a solution for companies who want an
effective way to reach their customers."
10/17/07
InternetNews
RSS Ad Response Tops E-mail
"At the Direct Marketing Association Conference in Chicago today, company CEO Mark Carlson presented aggregated details of the high clickthrough rates being experienced by SimpleFeed customers. One client in particular, Autodesk, discussed how its RSS marketing efforts outshone e-mail and the Web."
05/02/07
RedHerring Magazine
Simplefeed Wins Red Herring 100 North America 2007
"SimpleFeed Named Red Herring 100 Winner - Award Recognizes the 100 'Most Promising' Companies Driving the Future of Technology"
03/01/07
Enterpreneur Magazine
RSS Marketing Feed Frenzy
"More e-tailers are marketing with RSS--and finding success."
10/13/06
NRF Stores
Simple Alternative to e-Mail Marketing
"The recent growth of RSS as a marketing channel is further validation of the desire of consumers for greater control. It empowers consumers to receive the information they're interested in without the fear of spam."
10/13/06
dmNews
Cheetahmail adds RSS with Simple Feed partnership
"We are really excited about offering RSS as another marketing tool for our clients. SimpleFeed is a great company that makes RSS really easy."
4/03/06
Information Week
10 Hot Web Startups You Should Know About
"InformationWeek highlights 10 Hot Web Start-ups whose services and applications have the potential to bring about a revolutionary change in the way the Web works."
3/03/06
Business 2.0
The Next Net 25
"A new Web revolution is picking up steam, and the next Google or Microsoft could emerge from the companies that are in the vanguard. By allowing RSS feeds to be customized to the desires of each recipient and tracked individually, the SimpleFeed makes such feeds a powerful marketing tool."
2/17/06
InfoWorld
SimpleFeed turns RSS into client relationship tool
"8.4 out of 10.0 - SimpleFeed is a very good way to go when you need to get an RSS marketing program off the ground quickly."
2/06/06
C|Net
Secure RSS feeds from SimpleFeed
"SimpleFeed said it will on Monday begin offering companies the ability to send RSS (really simple syndication) feeds that are safe from phishing, spam and viruses."
12/20/05
USA Today
2006 could be year that Apple CEO Jobs falls off
pedestal
"We believe 2006 is the year of RSS," says Mark Carlson,
CEO of RSS company SimpleFeed. Adds author and consultant Steve Waite, "RSS is
likely to take off in 2006 and could well displace e-mail as the killer app on
the Net."
11/22/05
eWeek
SimpleFeed Simplifies RSS for Marketing
"SimpleFeed Inc., a maker of marketing RSS feed
technology, on Monday released an update with simplified personalization, new
statistics reports, a new Web-based management tool and more."
11/22/05
PC Magazine
'Goodbye' RSS
"RSS (Really Simple Syndication) is on the cusp of the
best kind of sea change for a technology acronym: It's about to become
obsolete. No, RSS is not going anywhere. In fact, it's exploding, and because
it's reaching such a high level of visibility and Internet and desktop
integration, the term "RSS" will soon no longer be needed. This is a good
thing, but with this realization came the awareness that an entire key market
sector is ignoring the technology, and it's the one that could perhaps benefit
the most."
11/21/05
DMNews
Bookspan Enters Blogosphere, Adds RSS Feeds
"Bookspan has launched its first blog -- for its
conservative book club American Compass -- and is making its content available
via RSS feeds."
11/23/05
InternetNews
SimpleFeed Brands RSS
"Companies that keep in touch with customers via RSS
feeds can make sure they look pretty -- and see who actually reads them, thanks
to SimpleFeed."
11/28/2005
VentureWire
SimpleFeed Looks To Gobble Up Growing RSS Market
"SimpleFeed Inc. has captured some early traction in the
RSS market, but what about long-term prospects in a market that's still very
small?"
1/09/06
WebProNews
SimpleFeed And The Year Of RSS
"Once Microsoft acknowledged the importance of RSS feeds
by making them features in forthcoming versions of Outlook, Internet Explorer,
and the Vista operating system, they made 2006 the year to watch for RSS; it's
a view SimpleFeed CEO Mark Carlson hopes to see broaden dramatically."
12/21/05
MarketingVox
RSS Management Exec Interviewed
"Jason Dowdell interviewed SimpleFeed CEO Mark Carlson,
asking questions to explore the weaknesses of current RSS marketing
technologies in what is at times a technical conversation. Carlson's new
syndication management software seems to answer some of the issues."
1/11/05
Release 1.0
RSS: Beyond the Blog
"SimpleFeed gives marketers a new tool for delivering
custom information - and tracking users"
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