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Why RSS
 Increase Sales
 Customer Acquisition
 Customer Retention
 

Industry RSS Solutions
 Online Marketing
 eCommerce
 Media
 Financial Services

Why is it getting harder to reach your customers?


Email marketing is increasingly ineffective, and often annoying

Advertising is expensive, easy to ignore, and hard to measure

Telemarketing gets blocked, or is invasive

A web site, by itself, does not ensure customers will regularly return

RSS makes it simple


Customers subscribe using to product updates, customer support, recent news – whatever interests them.
         
 

Use SimpleFeed to effectively communicate with your customers


With SimpleFeed, you can deliver the information customers want, when they want it, using a process that is easiest for them.

SimpleFeed is the newest and simplest way for marketing departments to implement, manage and modify customer communications programs – all without needing any IT support.
         
 

Featured Customer
 

News
10/17/07    InternetNews
RSS Ad Response Tops E-mail
"At the Direct Marketing Association Conference in Chicago today, company CEO Mark Carlson presented aggregated details of the high clickthrough rates being experienced by SimpleFeed customers. One client in particular, Autodesk, discussed how its RSS marketing efforts outshone e-mail and the Web."
05/02/07    RedHerring Magazine
Simplefeed Wins Red Herring 100 North America 2007
"SimpleFeed Named Red Herring 100 Winner - Award Recognizes the 100 'Most Promising' Companies Driving the Future of Technology"
03/01/07    Enterpreneur Magazine
RSS Marketing Feed Frenzy
"More e-tailers are marketing with RSS--and finding success."
10/13/06    NRF Stores
Simple Alternative to e-Mail Marketing
"The recent growth of RSS as a marketing channel is further validation of the desire of consumers for greater control. It empowers consumers to receive the information they're interested in without the fear of spam."
10/13/06    dmNews
Cheetahmail adds RSS with Simple Feed partnership
"We are really excited about offering RSS as another marketing tool for our clients. SimpleFeed is a great company that makes RSS really easy."
4/03/06    Information Week
10 Hot Web Startups You Should Know About
"InformationWeek highlights 10 Hot Web Start-ups whose services and applications have the potential to bring about a revolutionary change in the way the Web works."
3/03/06    Business 2.0
The Next Net 25
"A new Web revolution is picking up steam, and the next Google or Microsoft could emerge from the companies that are in the vanguard. By allowing RSS feeds to be customized to the desires of each recipient and tracked individually, the SimpleFeed makes such feeds a powerful marketing tool."
2/17/06    InfoWorld
SimpleFeed turns RSS into client relationship tool
"8.4 out of 10.0 - SimpleFeed is a very good way to go when you need to get an RSS marketing program off the ground quickly."
2/06/06    C|Net
Secure RSS feeds from SimpleFeed
"SimpleFeed said it will on Monday begin offering companies the ability to send RSS (really simple syndication) feeds that are safe from phishing, spam and viruses."
12/20/05    USA Today
2006 could be year that Apple CEO Jobs falls off pedestal
"We believe 2006 is the year of RSS," says Mark Carlson, CEO of RSS company SimpleFeed. Adds author and consultant Steve Waite, "RSS is likely to take off in 2006 and could well displace e-mail as the killer app on the Net."
11/22/05    eWeek
SimpleFeed Simplifies RSS for Marketing
"SimpleFeed Inc., a maker of marketing RSS feed technology, on Monday released an update with simplified personalization, new statistics reports, a new Web-based management tool and more."
11/22/05    PC Magazine
'Goodbye' RSS
"RSS (Really Simple Syndication) is on the cusp of the best kind of sea change for a technology acronym: It's about to become obsolete. No, RSS is not going anywhere. In fact, it's exploding, and because it's reaching such a high level of visibility and Internet and desktop integration, the term "RSS" will soon no longer be needed. This is a good thing, but with this realization came the awareness that an entire key market sector is ignoring the technology, and it's the one that could perhaps benefit the most."
11/21/05    DMNews
Bookspan Enters Blogosphere, Adds RSS Feeds
"Bookspan has launched its first blog -- for its conservative book club American Compass -- and is making its content available via RSS feeds."
11/23/05    InternetNews
SimpleFeed Brands RSS
"Companies that keep in touch with customers via RSS feeds can make sure they look pretty -- and see who actually reads them, thanks to SimpleFeed."
11/28/2005    VentureWire
SimpleFeed Looks To Gobble Up Growing RSS Market
"SimpleFeed Inc. has captured some early traction in the RSS market, but what about long-term prospects in a market that's still very small?"
1/09/06    WebProNews
SimpleFeed And The Year Of RSS
"Once Microsoft acknowledged the importance of RSS feeds by making them features in forthcoming versions of Outlook, Internet Explorer, and the Vista operating system, they made 2006 the year to watch for RSS; it's a view SimpleFeed CEO Mark Carlson hopes to see broaden dramatically."
12/21/05    MarketingVox
RSS Management Exec Interviewed
"Jason Dowdell interviewed SimpleFeed CEO Mark Carlson, asking questions to explore the weaknesses of current RSS marketing technologies in what is at times a technical conversation. Carlson's new syndication management software seems to answer some of the issues."
1/11/05    Release 1.0
RSS: Beyond the Blog
"SimpleFeed gives marketers a new tool for delivering custom information - and tracking users"
RSS marketing solutions, Enterprise RSS, Corporate RSS, Secure RSS, Personalized RSS, RSS Analytics, Self-Service RSS Feeds and Podcasts by SimpleFeed. SimpleFeed is the simplest and most comprehensive provider of on-demand RSS Publishing and Analytics marketing solutions including RSS Feeds, Blogs and Podcasts for Publishers and Marketing Departments. The company's industry-leading RSS marketing solution empowers marketers and publishers in any industry to publish and measure RSS Feeds to acquire, retain and upsell customers.