Content Syndication

 By offering RSS feeds, you make it easy for websites to “syndicate” your content. Distributors , business partners and media sites embrace syndication because it lets them provide authoritative content on their websites without developing it themselves. The benefits to your company are just as significant: You gain a one-to-many distribution point for marketing messages and increase high-quality inbound links to your website. And because these links are a prime determinant of search engine rankings, the more links you have, the better your ranking. SimpleFeed can help you realize these benefits by facilitating the syndication process. Our robust content publishing helps you control syndicated content and provides reports on syndication points.

Case Study - Autodesk uses SimpleFeed to Syndicate Content to Partners and Media Sites

   Business Challenge: Easily Distribute Content to Multiple Channels
The leading provider of design automation software, Autodesk sells its offerings through multiple channels. In bringing products to vertical markets, Autodesk publishes thought-leadership content to channel partners, media sites and micro-sites. Autodesk wanted to get this content to organizations in a more efficient, less time-consuming manner as well as offer subscription content via direct RSS feeds.

   Solution: Create Targeted RSS Feeds
With minimal IT resources, Autodesk used SimpleFeed to create RSS feeds of marketing, technical and other thought-leadership materials for customers, channel partners and media sites. The company offers feeds for three critical vertical markets (architecture, manufacturing and media) and delivers them through a simple subscription process (see image 1). Customers and prospects read feeds using RSS readers such as MyYahoo and Google Reader.

Image 1: The Autodesk RSS preference center.

Media sites can easily pick up the feed for republication on their websites and even re-syndicate the content to their own subscribers (see image 2). Similarly, Autodesk’s channel partners can select relevant content for republication on their websites. Most web publishing solutions feature the ability to publish RSS feeds to web pages.

Image 2: The Eastern Tennessee GIS news site republishes the Autodesk RSS feed
as a content source for its subscribers.

Image 3: Global CADD Systems, an Autodesk Channel Partner,
republishes the Autodesk RSS feed as a content source for its customers.

   Results: Publish Once, Reach Many Using SimpleFeed
Using SimpleFeed, Autodesk publishes once, instantly syndicating content to channel partners, media site partners and micro-sites. Partner sites always have the latest content, helping them achieve success. Because partners publish the Autodesk RSS feed on their websites, Autodesk.com gets high-quality, inbound links, helping with search engine rankings. Autodesk tracks syndication results with SimpleFeed analytics.