Enterprise Twitter Publishing Overview

Top management knows social media is exploding in popularity with customers. Savvy social marketing managers feel that pressure and see an opportunity to connect with customers in a cost effective manner. While great in theory, the technology is evolving rapidly and best practices are uncertain.

A great first step is to leverage existing web content into social media channels. But as products and social media channels grow in number, social media marketers spend their time copying and pasting their content from web pages to social media channels such as Twitter. Content is not delivered to all channels in a timely manner, and the manual process saps resources from real value creation, conversing with customers.

Case Study - World's Leading Software Company uses SimpleFeed to Power RSS Feeds and Twitter

  Business Challenge
With a steady stream of new learning products including training, certification, books, skills assessment and e-learning solutions, the learning group enables customers to make the most of their investment in their software products. The company faced challenges in educating consumers to the new offerings. Increasingly customers wanted the information in places they spend time, blogs, RSS Feeds, and Twitter. But as busy social marketers, they want to use their time to interact with customers, not to cut and paste content from one social media channel to another.

  Solution
By simply entering their Twitter username and password once into SimpleFeed, all relevant content is automatically published to their Twitter account (image 1). Customers are able to view content via a blog (image 2), the RSS Reader of their choice (image 3) or via Twitter. There is even an option to only publish certain tagged content to the Twitter account.

Image 1

Image 2

Image 3

  Enterprise Twitter Publishing Benefits

• Publish any content in SimpleFeed to multiple Twitter accounts (SimpleFeed supports multiple content integration points - republishing of existing RSS Feeds, content management system integrations, web services integrations, data feed integrations, HTML scraping and manual content entry)
• Publish to specific Twitter accounts based on content tagging
• Control of the publishing process via the SimpleFeed User Management System
• Publish once to everywhere – Feeds, Twitter, Websites
• Custom publish content (not just title and link)
• Support for tinyurl and bit.ly
• Enterprise class support