Solutions Overview
Using SimpleFeed, marketing departments easily improve customer communications.
SimpleFeed is the simplest and most effective way to keep the lines of
communications open, honest and generating revenue -- whether the goal is to
sell additional products and services to existing customers, acquire new
customers, or improve customer retention.
The Marketing Challenge |
|
The Simplefeed Solution |
| |
Increase Sales to
Existing Customers |
|
|
|
Generate new business by effectively marketing to your
installed base
Expand the use of products or service to increase revenue
and lockout competitors
Lower the cost of subsequent sales
Raise the lifetime value of a customer
|
|
Give customers the choice of what interests them and the
ability to review it at a convenient time
Tailor communication to encourage specific customer action
Instantly measure the results
Quickly modify, as necessary
|
|
|
|
Improve methods of acquiring new customers
Capture leads that would otherwise be lost
Shorten sales cycle
Educate customers on your product offerings
|
|
Offer prospects relevant information on specific products
and services
Communicate with prospects wary of providing personal data
(which are otherwise lost)
Dramatically increase opt-in rates
Get more candid and honest responses
Demonstrate respect for privacy
|
| |
Increase Customer
Retention |
|
|
|
Continuously communicate the value of your offering
Deliver content that is relevant, beyond mass email
Instantly responding to competitive threats
|
|
Provide a persistent communication channel customers like
Receive more attention since customer decide what is
relevant
Keep customers constantly informed of product/service
updates, improvements
Get more candid and honest responses
Instantly update content with no IT support
|
|
|
The Marketing Challenge
Traditional customer programs aren’t as effective as you’d like
- Email is increasingly ineffective and
often annoying
- Telemarketing is invasive and often gets
blocked
- Advertising is expensive, easy to ignore
and difficult to measure
- Face-to-face meetings just don’t scale
- Website alone is no longer enough to
ensure customers will regularly return
The Simplefeed Solution
SimpleFeed is a newest, best way to communicate with customers
- Give customers a choice of the
information they want
- Increase opt-in rates, since no e-mail
address required
- Lower costs of marketing programs
- Create a more persistent presence for
your company & programs
- Provide measurable results
- Easy to add, delete, modify new programs
- Requires no IT support
|
